New Video Showcases High-Tech Career Opportunities in the Automotive Aftermarket Industry

BETHESDA, Md. and RESEARCH TRIANGLE PARK, N.C. – A newly released video is set to influence the way people view careers in the automotive aftermarket industry, emphasizing the cutting-edge technology and innovation that define this dynamic field. 

This initiative, a collaboration between MEMA Aftermarket Suppliers' Modern Industry eXpertise (MiX) and the Auto Care Association's Young Auto Care Network Group (YANG), aims to inspire the next generation of skilled technicians by highlighting the industry's technological advancements and exciting career paths. 

The video challenges outdated stereotypes, portraying automotive technicians as professionals at the forefront of innovation. From advanced diagnostics and electric vehicle technology to data-drive solutions, today's automotive aftermarket offers a high-tech, rewarding career for individuals eager to work with the latest advancements in the field. 

"This video is a testament to the passion and vision of young professionals in the automotive aftermarket," said Colin Foster, MiX chair. "MiX and YANG members saw the need for a fresh perspective on careers in our industry and both associations collaborated to bring this video to life and help reshape how we attract and inspire future talent." 

"The automotive aftermarket is evolving rapidly and this video helps break outdated perceptions by showing the true innovation happening in the industry," said Matt Fowler, YANG chair. "Careers in the aftermarket offer long-term growth, stability and the chance to work on the latest advancements in vehicle technology. We encourage companies and educators to share this resource and help shape the future workforce." 

The video is designed to engage audiences across multiple platforms, making it a powerful tool to attract new talent to the industry. Organizations, educators and industry advocates are encouraged to share it widely to raise awareness and inspire more individuals to explore the vast opportunities within the automotive aftermarket. 

Places companies can share the video include, but are not limited to: 

• Company websites, especially career and job listing pages; 

• Company social media platforms, especially Instagram and TikTok to target younger generations; 

• Company email and advertising campaigns; 

• At in-person or virtual events; 

• With partners at local automotive schools and vocational training centers; 

• With partners at local high schools, and 

• With HR teams at corporate partners and service centers. 

Watch the video on YouTube and use the embed code on a website. To download the video for additional applications, visit mema.org/automotive-technician-recruiting or http://autocare.org/technician-recruitment-video. 

For more information, media inquiries or interview requests, please contact Nikki Rankin or Mary Ieng. 

About the Auto Care Association 

The Auto Care Association represents the entire supply chain of the $500 billion auto care industry, encompassing businesses that manufacture, distribute, and sell motor vehicle parts, accessories, tools, equipment, materials, and supplies, as well as those that perform vehicle service, maintenance, and repair. As a leading advocate for the industry, the Association provides essential resources, including market intelligence, product data standards, and legislative representation. Recognized as the driving force behind the Right to Repair movement, it plays a pivotal role in fostering innovation and ensuring the competitiveness of the automotive aftermarket. Learn more at autocare.org. 

About MEMA Aftermarket Suppliers 

MEMA Aftermarket Suppliers exclusively serves manufacturers of aftermarket components, tools and equipment, and related products, an important part of the automotive parts manufacturing industry which supports over 900,000 American jobs in all 50 states. MEMA Aftermarket Suppliers is a recognized industry change agent—promoting a collaborative industry environment, providing a forum to address issues, and serving as a valued resource for member companies. Members represent all areas of the aftermarket including light vehicle, commercial vehicle, and remanufacturing. MEMA Aftermarket Suppliers is a membership group within MEMA, The Vehicle Suppliers Association. 
 
MEMA is the leading North American trade association for vehicle suppliers, parts manufacturers, and remanufacturers. Automotive and commercial vehicle suppliers are the largest manufacturing sector in the United States and lead the way in new vehicle innovations. MEMA has been the voice of the vehicle supplier industry since 1904. Its more than 1,000 members are Strong by Association. 
 
 Members supply the aftermarket with the parts that keep millions of vehicles on the road, fueling international commerce and meeting society's transportation needs. MEMA members are committed to safety and sustainability. 
 
MEMA has offices in Southfield, Mich.; Research Triangle Park, N.C.; and Washington, D.C. Learn more at mema.org/aftermarket-suppliers.