MEMA Aftermarket Suppliers and MacKay & Company Present the Return of Heavy Duty Aftermarket Dialogue (HDAD)

RESEARCH TRIANGLE PARK, N.C. – MEMA Aftermarket Suppliers, in partnership with MacKay & Company, is excited to announce the return of Heavy Duty Aftermarket Dialogue (HDAD), the premier event for the heavy duty aftermarket sector. This full-day event will take place on January 20, 2025, in Grapevine, TX, providing a deep dive into the critical issues, challenges, and opportunities facing the heavy duty aftermarket sector.

Held just prior to the opening of Heavy Duty Aftermarket Week (HDAW), HDAD 2025 will offer an immersive experience, featuring thought leadership, insights, and data-driven analysis that industry professionals can leverage to navigate the evolving aftermarket landscape.

This year’s program will highlight some of the most pressing industry topics and challenges, including:

• Parts forecasts for 2025 and beyond, delivering a comprehensive outlook on market trends and economic factors.
• In-depth analysis of key challenges shaping the heavy duty aftermarket.
• Macro-economic and market indicators, essential to understanding the industry's trajectory.
• Strategies for success in a global aftermarket landscape, offering perspectives from a major landmark study.
• Panels featuring industry leaders from fleet, distributor, dealer, and supplier companies.
• Government affairs discussions focused on policy shifts that will impact the industry.

A centerpiece of HDAD 2025 is the return of the highly anticipated Aftermarket Industry Economy & Outlook session, presented by MacKay & Company. “McKay & Company is pleased to share our annual Aftermarket Outlook and Dr. Bob's insights into the economy,” said Molly MacKay Zacker , Vice President of Operations at MacKay & Company. “With looming economic uncertainty and the upcoming election, January will be a pivotal time for understanding how these forces and more, will shape the heavy duty aftermarket industry.”

Attendees can also look forward to the return of the Commercial Vehicle “Talk from the Top”, one of last year’s most highly rated sessions. This session, presented by MEMA Aftermarket Suppliers, is a report-out of candid and anonymous discussions with aftermarket executives that will provide valuable, unfiltered insights and expectations for the future.

“I'm thrilled to be bringing back the second annual Commercial Vehicle ‘Talk from the Top’ report-out at HDAD 2025,” said Shannon O’Brien, Senior Director, Commercial Vehicle Aftermarket at MEMA Aftermarket Suppliers. “Last year’s debut received a lot of positive feedback, and I look forward to relaying more frank and uninhibited insights and perspectives covering a whole new set of topics.”

HDAD 2025 will feature a refreshed agenda, balancing staple sessions with new and innovative content. Additional topics, speakers, and panelists will be announced in the coming months.

Don’t miss this unique opportunity to engage with the industry's top minds and stay ahead of critical industry trends. Early bird pricing and volume discounts are available—register now to secure your place at this must-attend event.

About MacKay & Company

MacKay & Company is a specialized management consulting and market research firm. With headquarters in suburban Chicago, the company’s focus since 1968 has been, and continues to be, commercial on-highway vehicles, construction equipment, farm field machinery, related components, and all elements of heavy-duty distribution.

The scope of the practice includes analyses of original equipment and aftermarket potential, strategic options, distribution policies, product introductions, quality management, acquisitions, and a range of related subjects.

The company has 12 employees and maintains joint venture relationships in Europe, Brazil, and Mexico. The company’s senior management has over 150 years of experience in the heavy-duty arena.

For more information, visit www.mackayco.com.

About MEMA Aftermarket Suppliers

MEMA Aftermarket Suppliers exclusively serves manufacturers of aftermarket components, tools and equipment, and related products, an important part of the automotive parts manufacturing industry which supports over 900,000 American jobs in all 50 states. MEMA Aftermarket Suppliers is a recognized industry change agent—promoting a collaborative industry environment, providing a forum to address issues, and serving as a valued resource for member companies. Members represent all areas of the aftermarket including light vehicle, commercial vehicle, and remanufacturing. MEMA Aftermarket Suppliers is a membership group within MEMA, The Vehicle Suppliers Association.

MEMA is the leading North American trade association for vehicle suppliers, parts manufacturers, and remanufacturers. Automotive and commercial vehicle suppliers are the largest manufacturing sector in the United States and lead the way in new vehicle innovations. MEMA has been the voice of the vehicle supplier industry since 1904. Its more than 1,000 members are Strong by Association.

Members supply the aftermarket with the parts that keep millions of vehicles on the road, fueling international commerce and meeting society's transportation needs. MEMA members are committed to safety and sustainability.

MEMA has offices in Southfield, Mich.; Research Triangle Park, N.C.; and Washington, D.C. Learn more at mema.org/aftermarket-suppliers.