MEMA Aftermarket Startup Challenge Finalists Announced

RESEARCH TRIANGLE PARK, N.C. – MEMA Aftermarket Suppliers announced the finalists for the 2024 MEMA Aftermarket Startup Challenge. These innovative startups represent the future of the vehicle lifecycle management industry and have been selected for their cutting-edge solutions and potential to transform the industry.

Finalists will pitch their companies to attendees at the 2024 Aftermarket Technology Conference, being held October 13-15, 2024 in Clearwater Beach, Fla. Pitches will be presented during the general session on October 14th, and attendees will have the opportunity to vote for the winner in real-time during the conference. Venture capital executives will serve as judges, ask questions of the finalists, and will participate in the voting process.

The six finalists are:

• Enervibe – Specializes in developing kinetic energy harvesters and self-powered IoT solutions for the automotive, mobility, industrial, and wearable markets
• PDM Automotive – A database management company that provides software solutions to manage parts data, optimize inventory, and drive increased sales for the automotive aftermarket
• RockED – Offers professional training technology designed to onboard new hires quickly, develop top-tier talent, and improve employee retention within the automotive industry
• Senzit – Provides real-time monitoring solutions for fleet managers, technicians, and service shops, offering data-driven insights across various industries
• Tromml – Delivers business intelligence and profit monitoring solutions tailored to auto parts retailers, distributors, and manufacturers
• WeeL – A mobile mechanic digital platform that connects vehicle owners with qualified service providers, streamlining the process of automotive maintenance and repair

The winner will be announced at the Aftermarket Technology Shell-abration closing banquet on October 15th. The conference and closing banquet are open only to conference registrants and ticketed guests.

The Aftermarket Technology Conference brings together top leaders and innovators from across the automotive and commercial vehicle aftermarket. For more information about the conference, visit MEMATech.org.

About MEMA Aftermarket Suppliers

MEMA Aftermarket Suppliers exclusively serves manufacturers of aftermarket components, tools and equipment, and related products, an important part of the automotive parts manufacturing industry which supports over 900,000 American jobs in all 50 states. MEMA Aftermarket Suppliers is a recognized industry change agent—promoting a collaborative industry environment, providing a forum to address issues, and serving as a valued resource for member companies. Members represent all areas of the aftermarket including light vehicle, commercial vehicle, and remanufacturing. MEMA Aftermarket Suppliers is a membership group within MEMA, The Vehicle Suppliers Association.

MEMA is the leading North American trade association for vehicle suppliers, parts manufacturers, and remanufacturers. Automotive and commercial vehicle suppliers are the largest manufacturing sector in the United States and lead the way in new vehicle innovations. MEMA has been the voice of the vehicle supplier industry since 1904. Its more than 1,000 members are Strong by Association.

Members supply the aftermarket with the parts that keep millions of vehicles on the road, fueling international commerce and meeting society's transportation needs. MEMA members are committed to safety and sustainability.

MEMA has offices in Southfield, Mich.; Research Triangle Park, N.C.; and Washington, D.C. Learn more at mema.org/aftermarket-suppliers.