Leaders from Heavy Duty Aftermarket Supplier and Distributor Companies to Give Insights and the Real-World View at HDAD ‘24

RESEARCH TRIANGLE PARK, N.C. – MEMA Aftermarket Suppliers, part of MEMA, The Vehicle Suppliers Association (MEMA), along with MacKay & Company will present two panels giving views and insights into the supplier and distributor perspectives at Heavy Duty Aftermarket Dialogue (HDAD) on January 22, 2024.

The first session, The Real-World View of the Aftermarket featuring the Heavy Duty Business Forum (HDBF), will bring together three top supplier leaders in a moderated panel that will focus on current business conditions, market disruptors, and innovations changing the market's landscape. The session will be moderated by Collin Shaw, chief commercial vehicle officer at MEMA. Panelists include:

• Ken Hogan – Vice President and General Manager, Cummins Meritor
• Houman “HK” Kashanipour – CEO and President, Alliant Power
• Traci Melville – Senior Vice President and General Manager, Vehicle Group Global Products, Eaton

Insights from Distributor CEOs will get the perspective from three top distributor leaders. The session will be moderated by Shannon O’Brien, senior director of Programming & Strategy at MEMA Aftermarket Suppliers. Panelists include:

• Brad Fulkerson – President and CEO, Aurora Parts & Accessories
• Mike Harris – President, FleetPride
• Tina Hubbard – CEO, HDA Truck Pride

HDAD ’24 is co-presented by MEMA Aftermarket Suppliers and MacKay & Company and will immediately precede Heavy Duty Aftermarket Week (HDAW) 2024. HDAD is traditionally held as a conference, networking, and kick-off for HDAW attendees. HDAD brings together thought leaders from all segments of the heavy duty aftermarket industry who can share applied knowledge on the state of the marketplace and what steps are necessary to be sustainable and prosperous as the industry evolves.

Some of the other topics attendees can expect in 2024 are:

• A keynote address from the president of Mack Trucks
• Talk from the Top: A Report on One-on-One Conversations with Top Aftermarket Executives
• Planning & Strategy in the Midst of Geopolitical Volatility with Bain & Company
• The 2035-250 heavy duty aftermarket forecast with Schwartz Advisors
• A deep dive into governmental legislation, especially the REPAIR Act, and its potential impact on the aftermarket industry
• Macro-economic trends that will impact the industry over the next five years and beyond.

Additional topics, speakers, and panelists will be announced soon.

Separate registration is required for HDAD ’24, with discounted tickets available to MEMA members and MacKay & Company clients. Early bird and volume discounts are also available. For more information and to register, visit MEMA's website.

ABOUT MACKAY & COMPANY
MacKay & Company is a specialized management consulting and market research firm. With headquarters in suburban Chicago, the company’s focus since 1968 has been, and continues to be, commercial on-highway vehicles, construction equipment, farm field machinery, related components, and all elements of heavy-duty distribution.

The scope of the practice includes analyses of original equipment and aftermarket potential, strategic options, distribution policies, product introductions, quality management, acquisitions, and a range of related subjects.

The company has 12 employees and maintains joint venture relationships in Europe, Brazil, and Mexico. The company’s senior management has over 150 years of experience in the heavy-duty arena.

For more information, visit www.mackayco.com.

ABOUT MEMA AFTERMARKET SUPPLIERS
MEMA Aftermarket Suppliers exclusively serves manufacturers of aftermarket components, tools and equipment, and related products, an important part of the automotive parts manufacturing industry which supports 907,000 American jobs in all 50 states. MEMA Aftermarket is a recognized industry change agent – promoting a collaborative industry environment, providing a forum to address issues and serving as a valued resource for members across all areas of the aftermarket including light vehicle, commercial vehicle, and remanufacturing.

MEMA, The Vehicle Suppliers Association, is the leading trade association in North America for vehicle suppliers, parts manufacturers, and remanufacturers. Automotive and commercial vehicle suppliers are the largest manufacturing sector in the United States and lead the way in new vehicle innovations. MEMA has been the voice of the vehicle supplier industry since 1904. Its more than 1,000 members are Strong by Association.

Members supply the aftermarket with the parts that keep millions of vehicles on the road, fueling international commerce and meeting society’s transportation needs. MEMA members are committed to safety and sustainability.

MEMA has offices in Southfield, Mich.; Research Triangle Park, N.C.; and Washington, D.C. Learn more at mema.org/aftermarket-suppliers.