Geopolitical Shifts and Regulatory Changes Shaping the Future of the Aftermarket at HDAD 2025

RESEARCH TRIANGLE PARK, N.C. – MEMA Aftermarket Suppliers and MacKay & Company are excited to highlight two key sessions featured in the Heavy Duty Aftermarket Dialogue (HDAD) 2025 agenda. These sessions will offer crucial insights into the forces reshaping the heavy-duty aftermarket. With a focus on global dynamics and the evolving political landscape, these sessions will help inform commercial vehicle aftermarket suppliers on key business areas and what they can expect in 2025.

Taking the stage to present MEMA Aftermarket Suppliers' first-ever Heavy Duty Landmark Study are Wilfried Aulbur, Senior Partner; Giovanni Schelfi, Partner; and Elena Yakushkina, Principal, from research firm Roland Berger. The study, "The Global CV Aftermarket Supplier Landscape: Dynamics, Challenges, and Strategies for Success," will be a key feature of this year’s event. This session will examine how geopolitical dynamics and the rise of Chinese suppliers are reshaping the heavy-duty aftermarket, offering actionable strategies for suppliers to stay competitive and resilient amidst these global shifts. The full study will be available to members after the HDAD conference.

"We are thrilled to present the first MEMA Aftermarket Suppliers landmark study focused on the heavy-duty sector," said Paul McCarthy, President of MEMA Aftermarket Suppliers. "Our landmark studies have provided unique and invaluable insights into the automotive aftermarket for over a decade, and we are excited to bring this type of analysis and actionable strategies to our members in the commercial vehicle space. This study will help members navigate key transformative shifts occurring in the commercial vehicle aftermarket industry."

Another insight-focused session at HDAD 2025 will feature Ana Meuwissen, Senior Vice President of Government Affairs at MEMA. In her session, Government Affairs & Impacts on the Aftermarket, Ana will delve into the political landscape and its impact on the aftermarket, exploring the latest regulatory changes and government policies affecting the commercial vehicle sector. She will examine key legislation and evolving policies, emphasizing the importance of staying informed and engaged to help shape the future of the industry.

"The government landscape for heavy-duty and commercial vehicle aftermarket suppliers, and other industry players, is constantly evolving, and staying ahead of these changes is essential," said Ana Meuwissen . "In this session, we'll dive into the implications of recent elections, including how they could shape upcoming regulatory decisions. We’ll also provide the latest updates on the Right to REPAIR (R2R) Act, an issue that has the potential to have significant impact on the industry. Our goal is to arm members with the insights they need to understand how these legislative and regulatory shifts will affect their operations, and emphasize the importance of being proactive in navigating these changes to protect the future of the aftermarket sector."

Why Attend HDAD 2025?

This full-day event, hosted in partnership with MacKay & Company, is designed to provide actionable insights and foster meaningful discussions about the trends, challenges, and opportunities facing the heavy-duty aftermarket. With industry experts sharing the latest research, analysis, and regulatory updates, HDAD 2025 is an essential event for suppliers seeking to stay ahead of the curve in a rapidly changing marketplace.

Register now to secure your place and be part of the conversation that will shape the future of the commercial vehicle aftermarket.

For more information about the event and to register, please visit, hdadconference.org.

About MacKay & Company

MacKay & Company is a specialized management consulting and market research firm. With headquarters in suburban Chicago, the company’s focus since 1968 has been, and continues to be, commercial on-highway vehicles, construction equipment, farm field machinery, related components, and all elements of heavy-duty distribution.

The scope of the practice includes analyses of original equipment and aftermarket potential, strategic options, distribution policies, product introductions, quality management, acquisitions, and a range of related subjects.

The company has 12 employees and maintains joint venture relationships in Europe, Brazil, and Mexico. The company’s senior management has over 150 years of experience in the heavy-duty arena.

For more information, visit www.mackayco.com.

About MEMA Aftermarket Suppliers

MEMA Aftermarket Suppliers exclusively serves manufacturers of aftermarket components, tools and equipment, and related products, an important part of the automotive parts manufacturing industry which supports over 900,000 American jobs in all 50 states. MEMA Aftermarket Suppliers is a recognized industry change agent—promoting a collaborative industry environment, providing a forum to address issues, and serving as a valued resource for member companies. Members represent all areas of the aftermarket including light vehicle, commercial vehicle, and remanufacturing. MEMA Aftermarket Suppliers is a membership group within MEMA, The Vehicle Suppliers Association.

MEMA is the leading North American trade association for vehicle suppliers, parts manufacturers, and remanufacturers. Automotive and commercial vehicle suppliers are the largest manufacturing sector in the United States and lead the way in new vehicle innovations. MEMA has been the voice of the vehicle supplier industry since 1904. Its more than 1,000 members are Strong by Association.

Members supply the aftermarket with the parts that keep millions of vehicles on the road, fueling international commerce and meeting society's transportation needs. MEMA members are committed to safety and sustainability.

MEMA has offices in Southfield, Mich.; Research Triangle Park, N.C.; and Washington, D.C. Learn more at mema.org/aftermarket-suppliers.