BTC E-Tailing Resources

Several tools and resources are provided for BTC members to help them manage the complexities in working in the online space. Members in many cases are providing data for e-tailers to which they do not even sell, i.e. manufacturers' distributors sell direct to the e-tailers but utilize manufacturers' data.

Contact Chris Gardner for more information or to provide updated and/or new information. 

Data IP Language

Product and catalog/application data are critical to ensuring correct parts are sold for specific applications. Protecting the integrity and use of the data is essential to ensuring suppliers benefit from the development, design, manufacture, quality control, promotion, inventory, delivery and support of their products. This is extremely important with the growing number of e-tailer websites and online marketplaces and the resulting challenge in tracking what e-tailers are doing with supplier data.

MEMA Aftermarket Suppliers' legal counsel developed recommended language suppliers can use to strengthen intellectual property rights and protection relative to data. The language is not a standard, rather it suggested for inclusion with agreements the next time customer agreements are developed and signed. The language focuses on the protection of suppliers’ marketing, product and application data.

The language is available to BTC members by clicking here.